Co-Currency  is a strategic marketing consultancy  that believes  true collaboration is the only way to grow brands and organisations in such a dynamic world. Our philosophy and business model allows us to collaborate with clients and partners across the marketing value chain, leveraging diverse knowledge, skill and talent to deliver optimal solutions for brands. Our solutions include problem definition and alignment, insight mining inside organisations, insight mining through collaborative exploration with customers and clients , ethnographic approaches and semiotics. Strategic marketing solutions include segmentation, portfolio planning, brand architecture, brand positioning , facilitated brand planning and innovation.