• 2014 Brand Trends and Predictions

    2014 Brand Trends and Predictions

    View the latest insightful Brand Marketing Trends for 2014 brought to you by the board members of Brand Council South Africa.

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  • TBWA\Hunt\Lascaris’s Ivan Moroke takes the reins at the Brand Council of SA

    TBWA\Hunt\Lascaris’s Ivan Moroke takes the reins at the Brand Council of SA

    The election of Ivan Moroke, CEO of TBWA\Hunt\Lascaris, as chairman of the Brand Council of South Africa (BCSA), will mark a new drive for the body to position itself as a primary player that is adding value, educating and connecting people across all sectors involved in creating and building brands.

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  • SA Brand Marketing Industry needs a Wake Up and Shake-Up

    SA Brand Marketing Industry needs a Wake Up and Shake-Up

    Feedback from over 300 senior executives in the Brand Marketing industry, including a sample of Brand Owners responsible for an estimated R8 billion in marketing spend, indicates that the sector needs to take urgent action.

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  • Purpose matters to your business

    Purpose matters to your business

    Purpose-driven organisations build more meaningful, sustainable relationships with their customers and employees, transform their categories and grow their bottom line.

    Read the white paper compiled by Yellowwood on Driving Business on Purpose…

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  • Interbrand Releases the 3rd Annual Best Global Green Brands Report

    Interbrand Releases the 3rd Annual Best Global Green Brands Report

    Automotive sector dominates; Toyota, Ford, and Honda are the top three brands; Nissan is the top riser. Brands committed to transparency and communicating with consumers continue to outperform.

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About the Brand Council

About the Brand Council

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Brand Council Members

Brand Council Members

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Become a Member

Become a Member

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The Fear of Commitment

9 April 2014

In this day and age of easy come easy go, individuals and businesses tend to be non-committal. There seems to be a ubiquitous fear of commitment. Even when signing on the dotted line or closing a deal with a firm handshake, an exit strategy is already being formulated at the back of the mind. Just in case. But just in case of what?

Media Centre: Latest News

Collaborative brand building: striving towards higher goals

26 March 2014

It may not be a stunning revelation that for humanity, the need to compete is regarded as natural – but only as natural as the need to cooperate. These two driving forces and the interaction between them are central to human nature and as certainly of brand nature.

Media Centre: Latest News

Emerald Life and Engage Brandcraft

1 December 2013

Engage Brandcraft recently took on a new brand positioning and design challenge for UK niche insurance provider Emerald Life.

Media Centre: Latest Case Studies

Emerald Life and Engage Brandcraft