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About the Brand Council

About the Brand Council

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Brand Council Members

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Joy will put me off my drink

2 February 2016

“Blood, sweat and tears will get you there, but joy… (pause) will take you further,” Jude Laws confides to me, almost personally, in Johnnie Walker’s new campaign.

Media Centre: Articles

In Search of the Holy Grail - Competitive Advantage

19 January 2016

Why business and brand strategies should be the twin strands of a double helix. In our experience, a lot of leaders battle to articulate their business’s purpose. They struggle to find what Professor Cynthia Montgomery, the past head of the Strategy Unit at Harvard Business School, terms ‘a difference that matters. They battle to bring to the boardroom the Holy Grail of business – long-term competitive advantage.

Media Centre: Articles

Brand Council South Africa announces new Chairperson and Board

18 January 2016

At the end of 2015, a new Board was elected for the Brand Council South Africa (BCSA). Leigh-Anne Acquisto was voted in as Chairperson and Sbu Manqele as Vice Chairperson.

Media Centre: Press Releases

Castle Lager and Brand Union

1 September 2014

Mention Castle Lager and any South African will have a sentimental story to tell. It is without a doubt, a genuine South African icon and forms a big part of the unification of the nation’s heritage. After an exciting 5-year journey in collaboration with the Castle Lager brand team and their agency partners, we’ve managed to bring this brand back to life, making it relevant for a broad spectrum of audiences, while claiming back its true status as; The beer of a nation.

Media Centre: Latest Case Studies

Castle Lager and Brand Union

Emerald Life and Engage Brandcraft

1 December 2013

Engage Brandcraft recently took on a new brand positioning and design challenge for UK niche insurance provider Emerald Life.

Media Centre: Latest Case Studies

Emerald Life and Engage Brandcraft